Yanting He

I am a fourth-year PhD Candidate in Marketing at Imperial College London.

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I am passionate about understanding the evolving dynamics of social media and influencer marketing. 

 

I use machine learning and econometrics to uncover the underlying patterns of the digital world and its profound influence on individuals, brands, and society.

 

In my spare time, I enjoy Zumba, playing the piano, taking walks with my puppy, and the joys of cooking alongside family and friends.