About Me

Eduation

2021-2026 (expected)

PhD in Marketing, Imperial College London, UK

2021-2022

Master of Research in Business (Distinction), Imperial College London, UK

2017-2018

Master's Degree in Advanced Computer Science and IT Management, The University of Manchetser, UK

Working Experience

2018-2021

Quantitative Analyst in Digital Marketing, JD.com, China

Before pursuing my PhD, I worked at JD.com as a quantitative analyst for about three years. My role involved leading projects leveraging consumer digital footprints to identify consumer needs and predict purchase intentions. This experience sparked my curiosity in marketing research and gave me insights into digital marketing's ever-evolving realm.