Conference

EMAC Madrid, Spain 2025
Creator Economy SIG Special Session: Current Research into the Creator Economy

Creator Economy Retreat Ericeira, Portugal 2025
Invited Speaker

EMAC Bucharest, Romania 2024
Special Session: Effective Influencer Marketing

Marketing Science Sydney, Australia 2024
Special Session: Effective Influencer Marketing

Cardiff University, Cardiff, UK 2024
Invited Speaker

London Quantitative Marketing Conference, London, UK 2023